Better television audience measurement through cable and satellite set top boxes

Digital set top boxes (DSTBs) offer broadcasters, agencies and advertisers a potential measurement technology and sample size to provide set tuning data, virtually down to the second, for even the most fragmented TV markets based on what eventually may come close to a census of homes in the market.

Better Television Audience Measurement Through Cable And Satellite Set Top Boxes

Bill HarveyNext Century MediaTony Jarvisand Russ BoothMediaCom/Grey Global Group

Introduction

Sample size has been only one of the major challenges to the accurate...