What we know about online ad fraud

Provides marketers with information about the risks of online ad fraud, which is costing the industry billions a year, and ways of taking action against it.

The rise of programmatic media has brought great gains in targeting, whilst also increasing the risk of online ad fraud. The issue is costing marketers billions a year, though the steps being taken by the most highly engaged advertisers show that it can be reduced dramatically.


Online ad fraud is defined as the deliberate practice of attempting to serve ads that have no potential to be viewed by a human user. It is often associated with 'bots', which mimic human activity. Ad fraud is driven by those who set out to deceive, by creating their own websites and using...

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