What we know about Super Bowl advertising

The current thinking and reading on Super Bowl advertising, an event for which the advertising has become as important as the sport, but the way in which people watch is changing – brands must be ready.

The Super Bowl has evolved into a sporting and advertising showcase that is unparalleled in its reach and spectacle. It provides brands with a unique advertising opportunity that offers risk and reward. The sheer scale of the Super Bowl means that advertising...

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