What we know about radio and audio audiences

Explores the current reading and thinking on the topic of radio/audio audiences, a group that has undergone significant change as technological advances have broadened access points.

Audio and radio audiences have changed significantly over recent years as technological developments have opened up new access points for consumers, such as podcasts, digital radio and streaming via different digital platforms.

Live radio remains the leading audio format, despite increased competition for ‘Share of Ear’. Radio has maintained its relevance by embracing new technologies and becoming a purveyor of audio content, so is evolving to enhance consumers’ changing ne

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