What we know about marketing at major sporting events

The current thinking and reading on the subject of sports marketing – aligning a brand or product with an event or team – including major sporting events such as The Olympic Games, FIFA World Cup or The Super Bowl.

Sporting events are lucrative opportunities for marketers to get their brands in front of a mass audience. Marketing during big events, though, has been evolving quickly and often comes with a high price tag. Marketers can make effective use of their...