What we know about data protection and privacy

Summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.

Data protection and privacy are prime issues on the commercial, social and political agenda worldwide. The data industry faces ongoing ethical challenges and businesses must prioritise responsible behaviour in order to build consumer trust. Ensuring transparency, simplicity and education within data management policy can facilitate this. It is also vital to find the right balance between data protection and data utility, while effectiveness measurement is a key area where marketers need to find the right privacy-compliant solutions for their business.


Data protection is designed to safeguard people’s personal information, which is collected, processed and stored by companies and...

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