What we know about combining TV with digital media

Provides marketers with information and guidance about combining TV and digital media strategies.

TV and digital strategies are vital for brands to reach consumers throughout the day. However, combining them is also proving to be increasingly important in building brands and increasing ROI. Multi-screen campaigns can be complementary and help to drive deeper engagement. By combining TV and digital advertising, brands can benefit from the mass awareness of traditional media, as well as the targeted, personal nature of many digital channels. Planning TV and digital should take account of specific campaign goals and differing levels of attention. However, rising media costs are making this more challenging.


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