What we know about cinema advertising

The latest research on advertising in cinemas shows that movies are seeing a resurgence in popularity among young and senior audiences alike – and that cinemas are a positive environment in which people are more emotionally engaged, and receptive to advertising.

COVID-19 impacted cinema more than any other media channel, with theatres closed as a result of government social distancing policies. However, in the years prior to the pandemic, cinema had gained strength and clarity in its role. As such, as the world recovers from the pandemic, it will still warrant a place in the media mix. In particular, cinema aligns well with TV advertising. A trip to the cinema is both a financial and social

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