The user journey evolution
Humans are visual creatures and eyesight is our strongest sense, stemming back to when it first protected us from danger. It’s no surprise that, in a visual world, taking photos ranks as one of the most popular smartphone activities.
Despite the rise of voice assistants, whether we’re looking for a local restaurant or a new pair of trainers, we’re still more likely to physically tap away on our phones. There is a disconnect between the way we instinctively want to behave, and the way we actually behave, due to restrictive technology. We take pictures...