US Gen Zers and AI: What brands need to consider

Susan Vugts and Irene Schrader

Examines Generation Z’s attitudes towards artificial intelligence (AI) and what brands can learn from its perspective, based on insights from a US panel.

This article is part of the October 2023 Spotlight US series, ‘Working with Generative AI in America’. Read more

The profile of Gen Z

Transitioning from the millennial era, characterized by a pursuit of minimalism and hyper-curated perfection, we now find ourselves in the vibrant realm of Generation Z.

This generation embraces imperfection, (co)creativity, values authenticity, constantly seeks innovation, and explores alternative perspectives as it navigates the world. Gen Z, made up of the artistic trailblazers of our time, has a knack for perceiving the world as an expansive canvas awaiting its imaginative strokes. Gen Zers actively seek out...

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