This article summarises how to best use radio as an advertising channel. Around US$36 billion will be spent on radio advertising in 2014 - about 6.7% of major media adspend globally.
Understanding Radio Audiences
EXECUTIVE SUMMARYESSENTIALSWHERE TO STARTFUTURE DEVELOPMENTSCONCLUSION & CHECKLISTFURTHER READINGREFERENCES
According to ZenithOptimedia's April 2014 advertising expenditure forecasts,...