Introduction: The ever-changing role of the CMO
The chief marketing officer's role is as dynamic as the marketing landscape itself. With a myriad of responsibilities, it's unsurprising that many CMOs struggle to articulate their value in comparison to other C-suite counterparts.
One glaring gap in many CMOs' arsenals is the capability to ensure a brand's creative and communications strategy is fully interoperable, not just at the surface level in a TV advert for example.
By this, I mean achieving full buy-in across other C-Suites and actually demonstrating what CMOs do and how that converts into business value.
In a Deloitte...