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To grow, build momentum across the buyer life cycle

Nigel Hollis

Provides five best practices for brands when building buyer life cycle momentum.
  • Brand equity & strength
  • Path to purchase models
  • Brand growth
  • Customer experience

Jump to:Definitions | Where to start | Essentials | Checklist | Further reading

Definitions

Buyer life cycle: The buyer life cycle is the process by which a consumer decides to buy a brand. Though the specifics can be defined in different ways, it runs from when...

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