The next evolution of ABM for B2B

Looks at the evolution of Account-based marketing for the individual (ABM-i), a personalized approach to account-based marketing that goes beyond the account level to identify and tailor messaging to individual business stakeholders.

Definition

Account-based marketing for the individual (ABM-i): A personalised approach to account-based marketing that goes beyond the account level to identify and tailor messaging to individual business stakeholders based on their unique role and stage...