The next evolution of ABM for B2B

Ken Stout

Looks at the evolution of Account-based marketing for the individual (ABM-i), a personalized approach to account-based marketing that goes beyond the account level to identify and tailor messaging to individual business stakeholders.

Definition

Account-based marketing for the individual (ABM-i): A personalised approach to account-based marketing that goes beyond the account level to identify and tailor messaging to individual business stakeholders based on their unique role and sta

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