The evolution of ‘bespoke’: Emerging opportunities for personalisation in luxury

Sophie Maxwell

Personalisation has become a way for brands to forge a closeness to their consumers in a world where luxury consumption continues to grow, and to be more widely shared on social media – where it’s increasingly hard to stand out.

Luxury marketing in an era of change

This article is part of a series of articles from the WARC Guide to Luxury marketing in an era of change. Read more

Empowered by social networks and digital devices and inspired by the omnipresent coverage of celebrities...

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