The evolution of ‘bespoke’: Emerging opportunities for personalisation in luxury

Sophie Maxwell

Personalisation has become a way for brands to forge a closeness to their consumers in a world where luxury consumption continues to grow, and to be more widely shared on social media – where it’s increasingly hard to stand out.

Luxury marketing in an era of change

This article is part of a series of articles from the WARC Guide to Luxury marketing in an era of change. Read more

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