Reframing OOH strategy in Southeast Asia for a post-COVID world

Moving Walls offers advice on how brands can use data to improve the effectiveness of outdoor campaigns.

Definitions

  • Out of Home (OOH): Advertising that reaches consumers while they are outside their homes.
  • Digital Out of Home (DOOH): Advertising in a digital display format that reaches the consumers while they are outside their homes.
  • Conditional Movement Control Order (CMCO): Relaxation of regulations regarding the Movement Control Order in Malaysia, with its main goal being to reopen the national economy in a controlled manner.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands