Pay to play: The e-sports opportunity for sponsors

Sam Grimley

Addresses the opportunity of e-sports for brand sponsors and advises on how to best utilise the sector's unique attributes.

Introduction

There’s a new type of sport that has become extremely popular. E-sports is a form of sporting competition using video games.

Although the increasing popularity of competitive video gaming might seem mystifying to some, revenue is growing rapidly and the number of eyeballs watching these tournaments is increasing in huge numbers across the globe. E-sports is no longer ‘emerging’ - it has arrived and has started to command the attention of some of the world’s biggest brands.

The rate at which e-sports is growing is impressive:

  • In the US in 2018, revenues shot up 38% to hit $905 million...

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