Pay to play: The e-sports opportunity for sponsors

Addresses the opportunity of e-sports for brand sponsors and advises on how to best utilise the sector's unique attributes.

Introduction

There’s a new type of sport that has become extremely popular. E-sports is a form of sporting competition using video games.

Although the increasing popularity of competitive video gaming might seem mystifying to some, revenue is growing rapidly and the number of eyeballs watching these tournaments is increasing in huge numbers across the globe. E-sports is no longer &lsqu