Magazine media reach up-market audiences who tend to be light television viewers. The highly engaging and visual nature means that they are most frequently considered a key channel in driving brand KPI’s. Increasingly, however, magazine media’s expanded reach on mobile and social media means that they can also be deployed on a more tactical basis. Evidence from multiple studies demonstrates that magazine media also deliver short-term ROI. The targeted nature of magazine media heightens perceptions of relevancy for consumers. This environment means consumers are more open to advertising messages placed here, a key strength in an era of adblocking.
What else does this article talk about?
- Magazine planning & buying
- Channel planning, media mix selection
- United Kingdom
- United States
- Magazine effectiveness
- Magazine audiences
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