How to market effectively to men

Scott Manson
OgilvyOne


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Masculinity is on the move and marketing needs to move with it. For brands to have real success and connect with their audience, it is worth looking at how life has changed for the male of the species and how marketers need to embrace renewed male emancipation.

What's new? Men are accepted for being whoever they want to be. Society celebrates the individual - no labels, no boundaries. And the idea that men don't exhibit emotion is long gone. With the rise in social media, men are happy to reveal more than ever about themselves. Brands can play off this.