How to use social media effectively in the media mix

Mobbie Nazir

This paper explores the use of social within the roster of a campaign's media use; a broad term, it refers to a collective of online communication channels built on community-based input, interaction, content-sharing and collaboration.

How to use social media effectively in the media mix

Mobbie NazirWe Are Social

Jump to:Definition | Where to start | Essentials | Checklist | Case studies | Further reading

Definition

Social media is a broad term which refers to a collective of online communication...

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