How to use magazines effectively in the media mix

This article provides a best practice guide to using magazine media, which offer marketers highly engaged consumers through the provision of professionally edited, original content – across an array of platforms – focussed on a particular passion point.

Jump to: Definition | Where to start | Essentials | Checklist | Case studies | Further reading

Magazine media reach up-market audiences who tend to be light television viewers. The highly engaging and visual nature means that they are most frequently considered a key channel in driving brand KPI’s. Increasingly, however, magazine media&r

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands