How to plan an effective outdoor campaign

Six key areas that modern planners need to address in order to successfully navigate the fast-changing Digital Out-of-Home landscape and build effective Out-of-Home campaigns.

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Modern lifestyles mean that people are out of home more than they used to be. In more affluent societies more time is spent away from home – particularly the wealthier, younger and urban cohorts who are most desired by advertisers and who are often hard to reach in other media.

The modern consumer is connected with powerful devices that absorb their discretionary time when...

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