How to plan an effective newspaper campaign

This paper describes how brands can plan a media strategy and maximise effectiveness with newspapers, or, more broadly, newsbrands that now enjoy enhanced reach as audiences increasingly access news online.

How to plan an effective newspaper campaign

Ian Gibbs Data Stories

Jump to: Definitions | Where to start | Essentials | Case studies | Checklist | References | Further reading

The decline in national newspaper print circulation over the course of the past decade and a half is an oft-quoted story about the perils of digital disruption within the media landscape. However, this often fails to acknowledge a) the significant fr

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