How to measure the performance of video marketing campaigns

This article offers guidance and advice on how to select the right format and delivery channel for video ad campaigns, and which metrics to use to measure awareness, engagement and conversions.

How to measure the performance of video marketing campaigns

Steven Wastie
Origami Logic

Jump to:Definitions | Where to start | Essentials | Case study | Checklist | Further reading

The digital video marketing ecosystem is going through a significant transformation....

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