How to keep your brand safe online

This article explains how brands can best tackle safety concerns around the placement of display, video or native ads adjacent to illegal or inappropriate content.

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The challenge of ensuring all ads are placed within brand safe environments exists across all types of media. It is not new or specific to online advertising. TV or print ads can inadvertently run in between programs or adjacent to articles covering sensitive social topics which are misaligned with a brand’s specific values.

The unique challenge of contextual brand safety online arises from the volume and speed of content created, shared and...

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