How to keep your brand safe online

Bethan Crockett

This article explains how brands can best tackle safety concerns around the placement of display, video or native ads adjacent to illegal or inappropriate content.

Jump to:Definitions | Where to start | Essentials | Case study | Checklist | Further reading

The challenge of ensuring all ads are placed within brand safe environments exists across all types of media. It is not new or specific to online advertising. TV or print...

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