How to gain insight from social listening

This article provides a best practice guide to social media listening – the process of capturing mentions of brands on the internet – and how marketers can better understand and respond to their audiences’ feelings and sentiments.

Jump to: Definition | Where to start | Essentials | Checklist | Case studies | Further reading

The brands that get the most benefit from social data are those that take it to the next level, by utilising social intelligence. The data gathered through listening t

Broad topics and themes often drive more interesting results. You may want to analyse a type of conversation rather than a particular brand. Within the conversation theme, you still need to define the problem clearly so you can create a targeted search and reduce noise and spam in the data.

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