How to do effective experiential marketing

Alex Smith

This article explores best practice in the area of experiential marketing, arguing that it is a technique, not a channel, putting the idea first, and thinking about media second.

How to do effective experiential marketing

Alex Smith Sense

Jump to:Speed Read | Definitions | Where to Start | Essentials | Checklist | Case studies | Further reading

Speed Read

Experiential marketing is a technique, not a channel and so the most effective experiential...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today