How to develop an in-house agency: lessons learned from the launch of BBC Creative

This article outlines the steps brands should follow to develop a successful in-house agency, taking as an example the BBC's in-house creative agency, which was set up to co-create compelling creative work to maximise the BBC's relationship with its audiences.

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Where to start

This paper provides an overview of the lessons learnt from the launch of the BBC's in-house creative agency, BBC Creative. It outlines the factors involved in the...

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