How to develop a voice strategy for your brand

Elizabeth Cherian and Jeremy Pounder

This article provides insights into consumers' current usage of voice technology and practical steps for marketers who want to take advantage of this growing trend.

Jump to:Definitions | Where to start | Essentials | Checklist | Case studies | Further reading

Voice technology is sweeping the world, as assistants like Amazon's Alexa, Google Assistant and smart speakers like China's "Little Fish" capture consumers' imagination....

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