How to build long-term brand loyalty

Martin Hayward

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Speed Read

If there's one thing every brand has always aspired to, it's loyal customers who stick with it through thick and thin, who select on more than just price, and who heartily recommend the brand to their friends. This type of brand loyalty is however rarer than most marketers choose to acknowledge and requires a vision and commitment to the long-term that may take some time to reap reward.