How to build an effective Data Management Platform (DMP)

This article provides a best practice guide to setting up and getting the best from a Data Management Platform (DMP), which allows businesses to collect, integrate, manage, segment and activate large volumes of customer data across marketing channels.

Jump to: Definition | Where to start | Essentials | Checklist | Case study | Further reading

The explosion of data seen across all industries means that organisations now have more data on their customers than ever before. This data comes from both traditional data sources (e.g. CRM, call centres, print, web) and new ones (e.g. mobile, conne

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands