How the best marketers get their agencies to deliver the best work

Deb Giampoli and Karen Adams

Outlines the skills marketers need to enable their agency’s creative team to deliver the best work.

Jump to:Where to start | Essentials | Checklist | Case studies | Further reading |

Even the best agencies don’t do their best work for every client. This can have as much to do with the marketer’s skill as a client as it does the creative talent at...

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