Looks at the necessity of localising visual content on a global scale and how marketers can best implement a strategy for success.
Need to know
- Growing a brand to a global scale is a big goal and priority for many marketers.
- Localising content at a global scale for marketing strategies is important for brands to successfully grow into new markets.
- A localised strategy allows brands to talk directly to the consumer and shows a better understanding of their needs and will encourage higher levels of interaction.
It’s important to remember that global expansion shouldn’t occur at the cost of a relevant customer experience and to remember the importance of brand consistency. Above and beyond this, we’ve identified four important elements for brands to consider.