Definition
Voice ‘skills’ are essentially ‘apps’ for voice assistants. With voice assistants becoming increasingly ubiquitous, these skills are a great way for brands to engage with customers, encouraging brand loyalty and awareness, as well as being an opportunity for new revenue streams through subscriptions or in-skill purchases.
Most people have now used voice to access the internetat some point. Typically, this is through a voice assistant on a smartphone, such as Siri on an iPhone, or through a smart speaker in the home, such as Alexa on the Amazon Echo. However, voice assistants are also embedded in more...