How a gender strategy can improve your marketing

Provides advice for marketers on how to better meet the needs of different genders and highlights the potential problems for brands with gender issues.

Brands are overlooking the needs of two of the most important groups of customers, and it's costing them millions. Who are these people whom brands are failing? Men and women.

The reality is that many brands have never really cracked the complex mystery of gender and figured out what it means for their business.

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