Can I have your attention, please?

Not all attention is created equal.

Our attention span is declining. Aim for attention, attention is key, we live in the attention economy. Attention or die.

We’re all familiar with these claims. But what actually is attention? Why is attention important? What do I, as a business owner or marketer, need to do about it? Should I even care about it?

Are marketers and advertisers getting caught up with the fluff rather than focusing on the substance?

If you’re paying attention, you’ll know that it’s simply not true that human attention spans are declining to that of a goldfish. If they had, you wouldn’t have...

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands