Can I have your attention, please?

Samuel Brealey and Max Stricker

Not all attention is created equal.

Our attention span is declining. Aim for attention, attention is key, we live in the attention economy. Attention or die.

We’re all familiar with these claims. But what actually is attention? Why is attention important? What do I, as a business owner or marketer, need to do about it? Should I even care about it?

Are marketers and advertisers getting caught up with the fluff rather than focusing on the substance?

If you’re paying attention, you’ll know that it’s simply not true that human attention spans are declining to that of a goldfish. If they had, you wouldn’t have...

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