Brands in the age of division

Kristin Van Note

Looks at the findings from research by Grey New York looking to understand consumer attitudes towards advertisements that are designed to either highlight a social issue or conflict, or are designed to unify people over a divisive issue.

Need to know

  • Understanding the dynamics of today’s political and social landscape can help brands carve a distinct path to better consumer engagement
  • Grey commissioned Lightspeed to conduct research to understand the role of “togetherness”...

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