Behavioral design: psychology as a tool for marketers

Looks at behavioural design and as an applied form of behavioural economics.

Need to know

  • This article looks at behavioural design, that is designing services, products and processes to make it easier for consumers to make desired decisions. Behavioural design is an applied form of behavioural economics.
  • The goals of behavioural...
Not a subscriber?

Schedule your live demo with our team today