A marketer’s guide to artificial intelligence enablement

Tom Holt

Many business leaders expect artificial intelligence (AI) technologies to bring about a scale of change as big as the birth of the internet itself, but marketers need to have a smart strategy to ensure usefulness and longevity of AI platforms.

The debate as to whether artificial intelligence (AI) will take over the world has well and truly reached its conclusion: it very much will and is already doing so.

Machine learning and AI have quietly been running the show from behind the scenes for some...

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