Best Snacks on Earth

Despite historically dominating the snack category, Frito-Lay faced rapidly changing American attitudes towards health and eating.

Best Snacks on Earth

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):

January 2008–April 2008

Start of Advertising/Communication Effort:

January 1,2008

Base Period for Comparison:

Calendar 2007

a) Introduction

Frito-Lay has an impressive stable...

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