Best in Brief: Think 'Velcro'

This is a summary of a piece in MIT Management Review and suggests that competitive advantage can exists for short or long periods and that companies in high-velocity markets need to think 'Velcro', that is that organisational strategy should be firm and clear but able to change quickly.

Best in Brief: Think 'Velcro'

(MIT Sloan Management Review)

Kathleen M. EisenhardtDouglas WestProfessor of Marketing at the University of Westminster, provides a summary of this article.

Like it or not, strategy has changed. Sustainable competitive advantage...

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