Best In Brief
MIT Sloan Management Review: Identity crisis
H. Bouchikhi and J.R. Kimberly
Douglas WestUniversity of Westminster
It is important for organisations to undertake a regular 'identity audit' to ascertain whether the current identity...
Best in brief: Identity crisis
Companies should regularly audit their `identity'. Company identities, like brands, may become obsolescent and may 'trap' the company, preventing necessary development.
