Best in brief: Hitting the innovation spot

Describes `Systematic Inventive Thinking' (SIT), a disciplined approach to new product idea generation.

Best In Brief

Harvard Business Review: Hitting the innovation spot

J. Goldenberg, R. Horowitz, A. Levav and D. Mazursky

Douglas WestUniversity of Westminster

 

Product developers are constantly striving for the 'innovation sweet spot'. This...