Best in Brief: A TOC primer for strategic planning

Frank Auton

Review of article in Business Horizons. Summarises the TOC (Theory of Constraints) model for strategic planning, developed by Goldratt and Cox (`The Goal: a process of ongoing improvement’, 1986) and Goldratt (‘It’s Not Luck’, 1994).

Best in brief

A TOC Primer For Strategic Planning

Mahesh Gupta, Lynn Boyd & Lyle Sussman

Many practitioners and scholars have challenged the universal appeal of the traditional strategic concepts and argue that new models should be explored. In this article from Business Horizons the Theory of Constraints (TOC) model is proposed and explained.

The use of a map is a common metaphor in strategic planning. The corporation targets a destination be it product development, market share, profit, competitive niches and pursues an arduous trek to arrive...

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