Campaign details
Brand: Bennett, Coleman And Co. Ltd Brand owner: Bennett Coleman & Co Entrant company: Bennet Coleman & CoMarket: India Sector: Newspapers Media channels: Mobile & apps, Online display, Social media, Websites & microsites, Merchandise & free gifts Budget: Up to 500k
Executive summary
In India, the period from late-August until November (end of Diwali festivities) is associated with new purchases and festive spending. And 91% of consumers planning to shop during the festive season makes this a huge confluence of consumers and brands....