Bennett, Coleman and Co. Ltd.: #MyFavAdInTOI

Malcolm Raphael, Rakesh Thakur, Adya Thakur

Indian national newspaper the Times of India (TOI) ran a campaign during the 2021 holiday season encouraging readers to share their favourite ads on social media.

Campaign details

Brand: Bennett, Coleman And Co. Ltd Brand owner: Bennett Coleman & Co Entrant company: Bennet Coleman & CoMarket: India Sector: Newspapers Media channels: Social media, Merchandise & free gifts Budget: Up to 500k

Executive summary

The festive period is marked by many vibrant, creative ads in the Times of India (TOI). Only some, though, really stand out and make a mark on the audience. The TOI wanted to know which ads were most popular with readers and give them a chance to make their...

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