Bengong Yueji Sanitary Napkin: Gain insight into girls’ need for “light movement” during menstruation, and small brands can also become dark horses

Evert is a company that develops, produces and sells health care products. It hopes to introduce the sanitary napkin brand Bengong Yueji to the female customer group, and break out of the saturated sanitary napkin market.

Case Details

Company Name: Anhui Evert Health Care Products Co., Ltd.

Brand Name: Ben Gong Yue Ji

Industry Category: Sanitary Napkin Industry for Women's Hygiene and Health Care

Service Provider: Shanghai Osaisi Cultural and Creative Co., Ltd.

Service content: brand full case service

Project Background

Anhui Evert Health Care Products Co., Ltd. is an enterprise engaged in the R&D, production and sales of health care products. In 2021, the company plans to launch a brand of sanitary napkins for women.

However, the penetration rate of the sanitary napkin industry is nearly 100%, CR10...

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